FAQs
What is LaunchPad1440?
LaunchPad1440 is everything you need to quickly & affordably launch your success online!
The LaunchPad1440 marketing products are designed to be a great starting point, and are built with the flexibility to grow as you do. For some organizations – a simple LaunchPad Site might be the only website that they need, while others will want to add more advanced functionality like e-commerce, Facebook marketing integration, etc. Whether it’s Web Site design, SEO, Search Engine Marketing, Facebook or Twitter Marketing, or market research, a solution by LaunchPad1440 is the perfect way to launch – or relaunch your business on the web.
LaunchPad1440 is powered by the web design, digital marketing, and software development experts at G.1440, bringing the quality and creativity of a reliable company with over a decade of experience in IT.
Who is G.1440?
G.1440 is a Baltimore based IT solutions firm. Since 1998, G.1440 has been a leader in web site design, online marketing and custom application development, also delivering IT recruitment & staffing services to organizations throughout the Baltimore Washington metro area.
For G.1440, web design, marketing, and application development all go hand-in-hand. Our expert teams work together to deliver strategic solutions. For example, Rather than designing a website simply for appearance, a great deal of marketing strategy goes into every website we create.
Our solutions are innovative, custom, and strategic. Most importantly, they get results! That’s why 70-80% of G.1440’s business each year comes from repeat clients – We deliver!
To read more about G.1440, visit www.g1440.com.
What is Social Marketing?
Social marketing is the use of commercial marketing methods to communicate and ultimately benefit society. An example would include a campaign against smoking or underage drinking.
What is Social Media?
Social media is a means of online communication in which users can talk, network, and share information through participation on various websites and online applications. Examples of these sites include Facebook, YouTube, LinkedIn, and Digg.
Do all businesses need Social Media Marketing?
Depending on your business and clientele, social media may be the key to reaching your target audience. Is social media right for your company?
How can Social Media Marketing help my business?
Social media marketing can help your business by exposing your company and services/products on websites where millions of users are already spending multiple hours a day.
What is Facebook and how can it help my business?
Facebook is a social networking site that allows people to connect and share with one another. Facebook can help your business by gaining exposure, promoting discussion, opening communication, and advertising your products/services on a site with over 400 million active users. See how G.1440 uses Facebook for its clients.
What is Twitter and how can it help my business?
Twitter is a real-time information network with users answering the question “what’s happening” in less than 150 words. Twitter can help your business by enabling you to share information quickly with people interested in your company and to build relationships with your customers.
How do I know Social Media Marketing is working?
Various social media marketing have different ways of analyzing results through statistical data. A Facebook campaign may be analyzed by looking at a click-through rate, number of ad impression, or the number of fans added to your company’s Facebook page.
When will I see results from Social Media Marketing?
Results range from a couple weeks to a few months depending on the chosen vehicle of social media marketing and the goals of your company. For example, if using Facebook, exposure will be immediate, but a fan/friend base will need to be constructed over time. The benefit of social media marketing is that communication to your audience is instantaneous.
Why should G.1440 manage my Twitter and Facebook accounts?
G.1440 should manage your Twitter, Facebook, and other social media accounts because they come with years of experience and live to master this stuff!
What is Search Marketing?
Search marketing is a form marketing using the internet to increase web visibility within search engine results. Search marketing uses a combination of search engine optimization (SEO), search engine marketing (SEM), and paid search, such as Google AdWords, to create a larger internet presence for your company.
What is Search Engine Optimization (SEO)?
Search engine optimization, often referred to as SEO, is the process of improving the quality and quantity of internet traffic to your website. SEO is done by optimizing a webpage or website to increase its ranking in a search engine’s ‘organic’ or unpaid search results.
How can Search Engine Optimization (SEO) help my business?
Every business or website has competition. In order to land on the first page of search engine results (and that is where you want to be…no one likes clicking to the 3rd or 4th pages) your website needs to have quality and valuable information, unique keywords, and beat out the other billion sites on the web. This is where SEO comes in.
What is Search Engine Marketing (SEM)?
Search engine marketing, also known as SEM, is marketing using the internet to increase and build a better web presence. SEM uses a combination of SEO and paid search, or buying keywords (Google AdWords) to get your website or webpage to the top.
How can Search Engine Marketing (SEM) help my business?
Much like SEO, SEM can bring your website or webpage to the top. If an internet browser types in the keyword to the search engine that has been purchased by a company, the search results will list that company at the top. Knowing the right keywords to buy is important; many popular words such as ‘marketing’ have a lot of competition.
What is keyword analysis?
In order to have effective SEO and SEM, keyword analysis is necessary. There are many tools available to evaluate keywords and determine which ones will work for your company.
What are keywords and how do you identify the right keyword?
Keywords are the word or phrase users type into the search bar. Keywords are also words that are relevant to your website or webpage. Identifying the right keywords depend on competition, search volume, and your specific company.
What are inbound links?
Inbound links or backlinks are incoming links to a website or web page from another web page or website. Inbound links are important in terms of SEO. The more backlinks your web page or site has, the more important it is to search engines…thus increasing the page rank.
How do you build inbound links?
Building inbound or backlinks is tricky. Often this part of SEO is referred to as ‘spamming’. One way of building inbound links is to ‘network’ over the internet. Get involved with other blogs, list your website in directories, and most importantly, provide valuable information – then everyone will want to link to you!
How will my business see results?
Tracking the results of search marketing is fairly easy with today’s technology. Programs such as Google Analytics and Google Insights all you to track the helpful information associated with search marketing.
When will we see results?
Luckily, with search marketing results are evident. You could see results within the same week of doing changes or throughout the month. It depends on the degree of optimization. G.1440 will provide a detailed report every month with a summary of results. See how search marketing has helped other clients.
Why should I choose G.1440 to manage my business’s Search Marketing?
G.1440 is a Google AdWord Certified company that has a team of individuals ready to research your competition, keywords, and industry in order to increase your page ranking.
What is Marketing Strategy?
Marketing Strategy is a process an organization goes through in order capture opportunities using its competitive advantage against its competitors.
What does Marketing Strategy entail?
Marketing strategy involves extensive research in order to realize a market opportunity and keep and a close eye on what your competitors are doing. Marketing Strategy also includes realizing your own companies strengths and weakness and capitalizing on those strengths.
How will creating a Marketing Strategy help my business?
By creating a clear marketing strategy, your business will have a better understanding of its objectives and goals. It will also help to improve sales and customer satisfaction. See the results of developing a web marketing strategy.
Is Social Media Marketing a Marketing Strategy?
The internet and social media are becoming commonly used as a marketing strategy. Social media marketing is important to include in your strategy, but here at G.1440 we do not believe social media to be a marketing strategy in itself, only a component. Read our design notes on social media.
How do you identify the right Marketing Strategy?
Identifying the right marketing strategy depends on the type of business, the strengths and weaknesses of that business and opportunities and threats in the market. A valuable, effective marketing strategy comes from researching and analyzing.
Why should G.1440 help my business with our Marketing Strategy?
G.1440 has created an effective marketing strategy for itself. We can help you by researching, analyzing, and even implementing strategies that we have found to be successful.
What is E-Mail Marketing?
E-Mail marketing is using the internet to acquire new customers, enhance and build relationships with current customers, or a combination of both.
How does E-Mail Marketing work?
E-Mail marketing can happen in a few different ways. Usually companies produce or obtain a customer E-Mail list. A mass E-Mail is then sent out to all the people on the list in hopes that all recipients receive and read the E-Mail.
What is an E-Mail Blast?
An E-Mail blast is the mass of E-Mails sent out to the people on the list. All E-Mails are sent out at the same time as opposed to sending them out individually.
Who do we include in our E-Mail Blast?
E-Mail blasts can include all your clients or customers, potential clients, and anyone else who voluntarily provided their E-Mail address. Recipients should always have the choice to ‘opt-out’ on an E-Mail, meaning they do not wish to receive the E-Mail in the future.
What is the difference between E-Mail Marketing and SPAM?
Often E-Mail marketing is referred to as SPAM. SPAM is unsolicited, junk mail. If E-Mail marketing is done effectively it will not be recognized as SPAM or junk mail. One way to ensure your E-Mails are not being categorized as SPAM is to provide valuable information to customers that are interested.
What is the difference between E-Mail Marketing and Direct Mail Marketing?
E-Mail marketing uses the internet rather than the postal service. E-Mail marketing is also less expensive and faster.
What are E-Mail Analytics?
E-Mail analytics are used to measure success of E-Mail marketing. Some of the more commonly used E-Mail analytics include open-rates, click through rates (CTR), and bounce rates. These tell you if people are receiving, reading and/or interacting with your E-Mails.
What are Open-Rates?
Open-rates are calculated by the number of E-Mails that were actually opened divided by the number of E-Mails that were delivered. You want a high open-rate for your E-Mails.
What are click through rates (CTR)?
Click through rates (CTR) are calculated by dividing the number of recipients who clicked on an ad or a link contained in the E-Mail by the number of times the E-Mail was delivered. A high CTR is preferred.
What is a Bounce?
A bounced E-Mail means it was not delivered successfully. This could be for a number of reasons. Bounces often occur to wrong E-Mail addresses or server errors.
Why should I choose G.1440 to manage our E-Mail Marketing?
By choosing G.1440 to manage your E-Mail marketing they will guarantee to provide valuable, useful content to your clients. G.1440 does not believe in spamming its clients. We will also provide E-Mail tracking with analytics and stats to show our success, not to mention, we have proven success with other clients.